Gruppi di casinò online

Many online casino operators operate a large number of brands. Collectively they are known as an online casino group. Every brand in the online casino group is identical in many ways. It has the same ownership and is authorized by the same authority. Most important for players, the different brands are powered by the same software provider and therefore offer the same online casino games. Payment options, customer support and loyalty point schemes are identical. They often share the same promotional events and online tournaments. However, they are different in two respects.

They have different themes. This means that the graphics and style create different game environments. Some may have an oriental appearance, some may have a Wild West theme, and some may provide an elitist and elegant environment and so on. Mostly they offer different schemes for the welcome bonus and reload bonuses. These differences provide the reason why online casino operators run many brands within an umbrella group.

Proprio come il mercato in qualsiasi attività commerciale, il mercato dei casinò online è anche frammentato in vari modi. Un modo per dividere il mercato è quello degli high rollers e dei low roller e dei giocatori di casinò online che si trovano tra questi due estremi. Gli high roller fanno grandi depositi singoli e scommettono grandi quantità e quindi si aspettano un trattamento preferenziale. Il modo più comune per farlo è offrire bonus di deposito con percentuali elevate e limiti massimi superiori. Questi sono dotati di requisiti minimi di deposito minimo e grandi requisiti di scommessa. I rulli bassi non possono soddisfare questi requisiti e sono disposti a accontentarsi di premi più piccoli, ma con requisiti meno rigorosi. Pertanto un operatore di casinò online formula i bonus per i suoi diversi marchi in modo da indirizzare i giocatori con esigenze di scommessa differenti.

The online casino market can also be fragmented according to different themes, although this fragmentation may not be as rigid. Italian players may like oriental themes, aggressive players may like Wild West themes and other players may appreciate themes from ancient civilizations. Thus, by creating different themed brands within its online casino group, the operator is able to attract players across the spectrum of the online casino market.

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